How to Add a Watermark (or Logo) in Any App

Clear, up-to-date tutorials for adding text and logo watermarks in the tools you already use — plus the shortcut when you just want it done.

Image editors

Watermark photos and graphics with desktop or online image editors.

Office & documents

Add “DRAFT”, “CONFIDENTIAL” or your logo to documents and presentations.

PDF apps

Stamp watermarks on existing PDF files.

Mobile

Watermark pictures straight from your phone.

Which method should you choose?

Every app handles watermarks differently. Office tools like Word and Google Docs have a built-in watermark feature for documents, while PowerPoint and Google Slides need a workaround through the slide master. Image editors such as Photoshop, GIMP and Photopea give you full control but require several manual steps per image, and only Lightroom Classic offers a real “apply on export” watermark for photo batches. Excel has no watermark feature at all and needs a header-picture trick.

Want your logo rather than a watermark? See how to add a logo in Canva, Photoshop, Word and PowerPoint, or use our add logo to image tool.

If your goal is simply to protect or brand finished files — photos, exported slides, PDFs — a dedicated tool is faster: our free tool to add a watermark to images and PDFs handles them in bulk, with text or logo, opacity, rotation, tiling and precise positioning, without installing anything.